“Equality is not a concept. It’s not something we should be striving for. It’s a necessity.” –
This is a transcript – edited for text medium – of the speech I gave at the Independence Forum Scotland Conference in Perth on the 14th of June 2025
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Image Source: Independence Live
The previous speaker posed us the question of what would it look like to bridge the gap between defining a Wellbeing Economy and achieving one. I’m going to try to look at that problem through the lens of sacrifice.
Those opposing economic change often frame the transition away from the status quo as causing us sacrifice.
Whether it’s sacrificing something abstract like the idea that “GDP Growth will make you rich”, even though it hasn’t.
Whether it’s “The climate transition will force you to give up your conveniences”, as if the only way to live sustainably is by moving into the forest, gathering berries and being robed in hemp homespun like some kind of hedge witch (actually…that sounds good…)
It’s sometimes even the outright conspiracy theory level of “15 Minute Neighbourhoods will take away your freedom to drive for 45 minutes to find a post box, if you can get past the military checkpoints at the end of your street”.
But what if a Wellbeing Economy wasn’t about sacrificing anything we’d miss? What if it actually was about fixing the things that are wrong with the way we live today?
In the next session you’re all going to be asked the question “What does a wellbeing economy look like?”. I’d like to throw in a few ideas here about what it means to me but looking through the eyes of what I might have to sacrifice to get there.
First – the daily commute. I’ve already sacrificed that. I’ve worked from home since the pandemic. I know. I get the privilege. I have a job that can be worked from home and, more importantly, I have a home that can be worked from. Not everyone who has the former has the latter. I’m a homeowner so I could modify my house to retrofit in an office. Renters in Scotland often can’t. Renters in Germany have the right to make reasonable modifications to their home though. So maybe we need to sacrifice the kind of landlord lobby that holds Scotland back and builds a housing sector for their profit rather than our wellbeing.
On the commute itself, the Scottish Government recently ditched its target of reducing car miles after being told they weren’t doing anything to meet it. The extra pollution this failure will result in will sacrifice people. That’s not a wellbeing economy.
Second, still on houses, I’d like to sacrifice my heating bill. Our housing sector is built for developer profits too, so we get cheap, crap, cold, damp houses that are hard to repair and retrofit. And we have a retrofitting strategy built around dumping the responsibility to fix things on you, rather than treating this as a massive public works infrastructure job for the public good.
I’d like to sacrifice buying things. The biggest mindset shift we as a society went through in the last twenty years was from “I need a thing, I’ll walk down the High Street and buy one” to “I need a thing, I’ll drive to the out-of-town outlet to buy one” to “I need a thing, I’ll buy it from Amazon Prime and have someone with a crap job deliver it to me tomorrow”. The next mindset shift needs to be “I need a thing, I’ll walk down the High Street and borrow one from the library”. The Scottish Government made a promise to the 2021 Climate Assembly to deliver 75 new Tool Libraries by the end of 2024. They only delivered 9. And the Minister at the time told me that they knew that 75 wasn’t enough to create that mindset shift but that they “hoped that the private sector would fill the gap”. Guess what. It didn’t.
While I’m down the High Street, I’d like to sacrifice the Thatcherist mindset that “there’s no such thing as society”. That mindset has actively pushed society out of our lives in favour of consumerism. Think about your community. How many of you can think of a space that you can go to, where you have a reasonable chance of accidentally meeting someone that you know. And it’s a place where you can exist for as long as you like without the expectation of buying something?
The protests over the removal of the steps in Buchanan St in Glasgow are emblematic of this. Let’s face it. Those steps aren’t particularly nice. It’s not a green urban nature reserve – it’s bare stone. They’re not comfy to sit on. It’s in the middle of a walking route. But they are a place to be in the middle of the city where you can gather and not buy and consume. They are a focal point for protest and organisation more generally – if that’s not “society”, what is? Glasgow Council keeps wanting to turn them into shops. I wonder if that plan is about suppressing protest more than it’s about encouraging consumerism.
It’s about sacrificing need and poverty. I want to see a Job Guarantee so that everyone who wants to work can work. But I also want a Universal Basic Income so that no-one needs to work, even if they want to. That need is what really keeps us poor. Keeps us powerless because it keeps us working for crap wages and bad conditions because if we don’t, we’re told that someone more desperate than us can replace us. The rich above us weaponise the poor below us to enrich themselves. It doesn’t even matter where “we” are in that ladder, because there’s always someone richer weaponising someone poorer.
And that’s the final thing I’d like to sacrifice to create a wellbeing economy. The idea that we’re not all in this together. The idea that there are people in this world who are better than you. Whether it’s by dint of Magic Blood, or by the power of their Magic Hat that can make you a Commander of the British Empire. Or whether it’s an overtanned manbaby who wanted to play with real life toy soldiers on his birthday. Or whether it’s any number of warlords who think that history will remember them kindly for their warcrimes or their desire to murder civilians by the score.
That’s what a wellbeing economy means to me. No Kings. Not real ones, not fake ones. Just a society that puts All of Us First.









